Asia Asset Finance PLC, Sri Lanka’s premier gold-focused financial solutions provider, is thrilled to announce the signing of renowned woman cricketer, Chamari Athapaththu, as its brand ambassador. As the captain of the Sri Lanka Women’s Cricket Team, Chamari Athapaththu’s exceptional talent, leadership and charisma make her an ideal representative for Asia Asset Finance PLC.
At a time when the company has achieved outstanding performance amidst challenging economic conditions, partnering with a respected and accomplished female sports personality like Chamari Athapaththu aligns seamlessly with Asia Asset Finance PLC’s commitment to resilience, determination and excellence. Accordingly, Chamari Athapaththu’s association with Asia Asset Finance PLC marks a significant milestone for both parties. This collaboration further symbolizes the company’s vision to empower and uplift the lives of individuals, including women, from diverse socioeconomic backgrounds, through innovative financial solutions.
Expressing his enthusiasm, CEO, Rajiv Gunawardena said, “We’re delighted to welcome Chamari Athapaththu to the Asia Asset Finance family. Her accomplishments as a cricketer and her dedication to her community truly embody the values we uphold. As we continue to navigate the evolving financial landscape, we believe that Chamari’s association with us will amplify our message of resilience, progress and unmatched excellence of service.”
Chamari Athapaththu also commented saying, “I’m honoured to be associated with Asia Asset Finance PLC, a company that has been serving the people of Sri Lanka for over five decades. I believe in their commitment to providing accessible, inclusive financial solutions to people from all walks of life.”
As the new brand ambassador, Chamari Athapaththu will be an integral part of Asia Asset Finance PLC’s upcoming marketing campaigns and initiatives, spreading awareness about the company’s products and services while motivating individuals to take charge of their financial futures.
Asia Asset Finance PLC is a Non-Banking Financial Institution (NBFI) and a Licensed Finance Company (LFC), registered with the Central Bank of Sri Lanka, having commenced operations in 1970, with a focus on Gold-Based Financial Products and Services, catering to both depositors and borrowers. Asia Asset Finance PLC’s wide array of financial services includes Gold Loans, Fixed Deposits, Leasing, Mortgages and Digital Financial Services via the Asia Asset Finance App (LUCKEWALLET). Asia Asset Finance PLC is majority-owned by India-based Muthoot Finance, a global financial services giant, with over LKR 2.54 trillion worth of assets, worldwide.