Sri Lanka’s leading gold-focused financial solutions provider, Asia Asset Finance PLC, has reached significant milestones in 2023 as it marks its 53rd anniversary, further solidifying its position as a key player in the country’s financial sector. With a history spanning over five decades, Asia Asset Finance PLC has continued its legacy of excellence through a growing presence, an expanding community of professionals, and increased customer trust.
Asia Asset Finance PLC has expanded its network to an impressive total of 80 branches across the island, with its 80th branch, located in Serunuwara, being opened on September 23, 2023, coinciding with the company’s 53rd anniversary. This significant milestone tops off a massive strategic expansion effort, which saw the opening of 15 new branches in the past year alone, a testament to the company’s commitment to bringing accessible and innovative gold-focused financial services where they are most needed. The company’s branches are strategically located in towns and cities across Sri Lanka that serve as hubs for commercial and business activity, making financial services more conveniently accessible for a wide range of customers who require them.
In tandem with its branch expansion, Asia Asset Finance PLC has seen substantial growth in its staff community, now comprising a team of over 600 dedicated professionals. This expansion not only reflects the company’s commitment to creating employment opportunities but also its investment in talent to better serve its customers. These efforts in turn have earned Asia Asset Finance PLC the prestigious “Great Place to Work” certification, recognizing its deep commitment to fostering a positive, dynamic, inclusive, and fulfilling workplace culture. The company is also dedicated to empowering women across Sri Lanka and provides tailor-made services that are ideally suited to women’s requirements.
Notably, Asia Asset Finance PLC stands out as one of the only finance companies in Sri Lanka with a strong foreign parent company, being backed by India-based Muthoot Finance, a global financial services giant with assets worth nearly LKR 3 trillion. This unique connection has allowed Asia Asset Finance PLC to bring international expertise and resources to Sri Lanka’s financial services space.
Asia Asset Finance PLC also proudly holds the distinction of being one of the oldest finance companies in Sri Lanka. With roots dating back to its establishment in 1970, the company has weathered economic changes and challenges, consistently evolving to meet the financial needs of its customers.
Discussing the company’s remarkable journey thus far, Rajiv Gunawardena, Director/CEO of Asia Asset Finance PLC, said, “Our journey has been one of resilience and growth. We are proud to have expanded our branch network to 80 locations, providing more access to financial solutions for our fellow Sri Lankans, with a focus on empowering our women. Being certified by Great Place to Work reflects our commitment to our employees and customers alike. We have also been able to leverage our relationship with our parent company, Muthoot Finance, to bring a wealth of opportunities and innovation into the local market. Our commitment to excellence and service is further underscored by our now 53-year legacy, which is a testament to our enduring commitment to serving the financial needs of the communities we serve.”
Looking ahead, Asia Asset Finance PLC is poised for future success driven by sustainable growth, with plans to continue its network expansion by inaugurating new products and further enhancing its product portfolio, meeting the diverse and changing needs of its customers.
Asia Asset Finance PLC is a non-banking financial institution (NBFI) and a licensed finance company (LFC), registered with the Central Bank of Sri Lanka, having commenced operations in 1970 with a focus on gold-based financial products and services, catering to both depositors and borrowers. Asia Asset Finance’s wide array of financial services includes gold loans, fixed deposits, leasing, micromortgages, and digital financial services via the Asia Asset Finance app, Lucky E Wallet.