Triumphs with Multiple Wins at Dragons of Asia and secured top 3 in Dragons of Sri Lanka Awards
Colombo, Sri Lanka — Affinity integrated, one of Sri Lanka’s youngest integrated agencies, has achieved remarkable success on the Dragons of Asia awards 2024, held in Kuala Lampur, Malaysia, recently. They secured the Gold Award for Best Digital Campaign for their Virtual Nade Gura campaign for Sunquick. This achievement is particularly historic as Affinity becomes the youngest agency in Sri Lanka to win a gold award at Dragons of Asia, achieving remarkable impact within a year since its official launch in September 2023.
The Gold-winning Sunquick Virtual Nade Gura campaign revived the legendary guide of Adam’s Peak (Sri Paadhaya), reimagining him as an immersive Augmented Reality (AR) virtual guide. Created by Affinity, this campaign combines technology and tradition to inspire Sri Lankan youth to engage with their cultural heritage. By offering users an interactive, educational journey, the campaign fosters a deeper appreciation for the country’s historic sites. This innovative approach has secured Affinity a Top 3 position at the 2024 Dragons of Sri Lanka Marketing Communications Industry Ranking Ladder, affirming its reputation as a rising leader in digital marketing.
The agency also claimed the Black Dragon Award for Best Brand Building/Awareness Campaign with JAT Holdings’ 8 Years of Whiteness, one of the first CGI-led campaigns in Sri Lankan digital marketing history,
The Dragons of Asia awards annually honour campaigns that showcase effective marketing communication strategies across the Asia-Pacific region. The Best Digital Campaign award recognizes campaigns with innovative techniques like email marketing, AR, VR, and AI. Despite its youth, Affinity has made a significant impact by crafting high-performing campaigns that blend technology with storytelling. Founded to reshape Sri Lanka’s digital marketing landscape, Affinity offers a streamlined, 360-degree approach that integrates social media management, influencer outreach, and performance tracking. Their commitment to innovation ensures content resonates with audiences and meets brand objectives in today’s dynamic digital environment.
Kavinda Namal, Director Digital and Client Relations of Affinity said, “Our journey from launching just a year ago to winning Gold at the Dragons of Asia has been both humbling and challenging. This recognition validates our commitment to developing innovative campaigns that resonate with audiences. By effectively combining creative solutions with modern techniques, we aim to inspire positive change and engagement in our communities. These awards not only celebrate our achievements but also motivate us to continue pushing the boundaries of the digital marketing space in Sri Lanka.”
Rajith Wijayakumara, Creative Director at Affinity stated “At Affinity, we believe in the power of understanding our clients’ needs and delivering innovative solutions that leave a lasting impression on audiences. Each campaign is crafted to solve real societal challenges while raising awareness. By effectively combining storytelling with technology, like Augmented Reality (AR), we create memorable experiences that not only engage users but also inspire them to think differently. This approach allows us to make a meaningful impact in the communities we serve.”
Affinity’s rapid rise to recognition within just one year reflects the agency’s dedication to meaningful client solutions, demonstrated through impactful, high-performing campaigns. Their Dragons of Sri Lanka Gold Award is a significant milestone, highlighting their commitment to both excellence in the digital space and making a positive societal impact. This young agency is not only reshaping the digital marketing industry in Sri Lanka but is also creating new avenues for heritage preservation in a modern, connected world.
