ACL Cables PLC, Sri Lanka’s no.1 cable manufacturer continues to forge ahead rebranding its former ‘VS Series’ circuit protection devices consisting of MCB, RCD (trip switches) and Isolator (main switches) under the new ‘Venus’ brand name.
Venus is positioned as the company’s premier circuit protection device range and along with the rebranding process the products have also been extended to facilitate three phase wiring systems.
At the inception stage, this range was used only for single phase wiring with Single pole MCBs of 6A, 10A, 16A, 20A, 32A, 2pole 40A RCD and 2pole 40A isolator.
The additions include 2pole, 3pole and 4 pole miniature circuit protection devices (MCB) of 6A, 10A, 16A, 20A, 32A, 40A and 63A, 4 pole 40A and 63A Residual Circuit devices (trip switch) of 30mA. This range also includes 4pole 40A and 63A Isolator. Moreover, these products have now been extended to include three phase wiring systems providing a more efficient and effective system when large amounts of power are needed.
Commenting on the Venus rebranding, Suren Madanayake Managing Director, ACL Cables PLC said, “We are proud to announce the extension of our prevailing range to the scope of three- phase wiring under the brand name ‘Venus’. This has been a longstanding strategic plan. However, we waited for the right time. While we see positive results with our existing range, it served only single phase wiring requirements. Witnessing rapid growth in the last year, we believe this is the correct time to bring in the rest of the products as well as to offer our customers a complete range of circuit protection devices.”
“We have understood that there is a huge growth potential for us with this extension especially in the industrial market segment. I believe my teams are dedicated to working hard towards achieving its potential and make ‘Venus’ a successful range of circuit protection devices. I am also confident that our customers will respond positively to the latest range, similar to their support witnessed throughout our journey. I assure everyone that Venus is a product of high quality and we are committed to continue to ensure we maintain our superior standards as we have showcased previously,” Madanayake added.
The earlier range was launched initially in 2014 along with the VS series (button type) switches. Presently, the range has been in the market for six years. The market has had positive acceptance for the past 6 years in these products due to its technical superiority and almost zero complaints.
The Venus series is available in the market in its recognizable blue and yellow packaging and currently available for purchase from dealers islandwide facilitated through ACL Cables vast distribution network.
ACL has diversified its range of products from electrical cables to switches, circuit protections devices, ceiling fans and a wide variety of electrical accessories. As a group ACL records a turnover above Rs. 18 billion and a market share of 70%.