Overseas leisure travel for an entire family has become unaffordable for many, but five families of Ceylinco Life policyholders have just received news of an all-expenses-paid holiday in Malaysia courtesy of the life insurance market leader.
The five families from Hatton, Ragama, Nugegoda, Maharagama and Matugama are the first overseas holiday winners selected at a draw conducted for the 17th edition of the Ceylinco Life ‘Family Savari’ mega promotion. Another 100 families have been chosen at the same draw for a day’s visit to the Pearl Bay theme park in Bandaragama.
The overseas holiday winners already selected will be joined by the winners of the grand prize of a holiday in Türkiye for five families, and another five families that will win a holiday in Malaysia at the final draw of the promotion to be conducted in January 2024, the Company said. That draw will also select another 150 families to spend a day at Pearl Bay.
Family Savari 17 marks the return of overseas holidays for the family as the main loyalty reward under this annual extravaganza, the largest customer loyalty promotion of its kind in the local life insurance sector.
This year’s Family Savari promotion, will reward a total of 265 policyholders and their family members, numbering 1,060 people in all, for their loyalty to Ceylinco Life. The mega promotion has to date rewarded more than 35,000 people in this manner.
To be eligible to win overseas holidays or the local excursion at the Family Savari draws, Ceylinco Life policyholders are simply required to continue their existing policies with the Company or maintain a minimum account balance in their retirement plans during the promotion period, 1st September to 31st December 2023. Additional winning chances are given to customers who pay their premiums directly to the company and further chances are assigned corresponding to the time they have been Ceylinco Life customers.
Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.
The Family Savari promotion is supported by its celebrity brand ambassadors, the popular actor Roshan Ranawana and his wife Kushlani.
Adjudged Sri Lanka’s ‘Brand of the Year’ and ‘Service Brand of the Year’ by the Sri Lanka Institute of Marketing (SLIM) and ‘Best Life Insurer in Sri Lanka’ by World Finance for the ninth consecutive year in 2022, Ceylinco Life was conferred the ‘Peoples Life Insurance Service Provider of the Year’ title at 2023 SLIM Kantar Peoples Awards for the 17th consecutive year, and was recently named one of the 10 Most Admired Companies in Sri Lanka. Ceylinco Life has been the country’s leading life insurer for more than half of the 35 years it has been in existence. The Company was also ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories by Brand Finance in 2023 and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022. Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.