Colombo, August 14, 2023: TikTok has announced its partnership with skyfair.news Lanka Premier League (LPL) 2023 as the official content partner. The partnership allows fans to celebrate LPL’s unforgettable moments together on the platform using the hashtag #LPL2023, which has already garnered over 60 million views to date.
In this skyfair.news LPL Season 04, 15 matches have been scheduled to be played in Colombo and Kandy from July 30. TikTok users will get the opportunity to engage and generate content on the platform that now has more than one billion active users across the globe. With everything from pre and post-match content to highlights, TikTok will unite Sri Lankan cricket enthusiasts and short video creators on one dynamic platform, bringing an unprecedented fusion of sports and entertainment. To get match updates and know more, anyone can follow #LPL2023 and even create videos using the same hashtag.
This partnership comes as TikTok aims to cement its position as the perfect platform for cricket fandom in Sri Lanka. Furthermore, Lanka Premier League’s commitment to delivering top-tier cricket and nurturing young talent aligns perfectly with TikTok’s mission of bringing fans across the island nation together to celebrate, engage, and create a community around the most exciting moments in cricket.
“Entertainment platform is the best tool to deliver cricket content to a wider audience. This collaboration with TikTok will certainly help skyfair.news Lanka Premier League 2023 to grow globally. The popularity of LPL 2023 and TikTok will make the event a grand success,” said Anil Mohan Sankhdhar, Founder, and CEO of IPG Group—the official rights holder of LPL.
“We are excited to become the official content partner of the Lanka Premier League 2023,” said Pooja Dutta, Head of Content Operations, South Asia at TikTok. “With this partnership, we aim to bring the spirit and passion of this great tournament to its fans on TikTok this season. TikTok has become a vibrant hub of sports content in the last two years. Creating an online arena where fans play, we will be offering our Sri Lankan community new ways of creating and engaging with Sri Lanka’s most popular sporting event. Cricket is the most popular sport in Sri Lanka and we are happy to have partnered with cricket’s most celebrated event in the country. We look forward to TikTok fast becoming the home of fandom for not just cricket but other sports in Sri Lanka as well.”
Sri Lankans’ love for cricket runs deep, fueling a passionate bond with the sport that transcends borders and unites communities. This partnership with TikTok will nurture incredible, never-seen-before sporting content, while enabling Sri Lankan creators to relive and remix some of the best moments in the tournament.