3 April 2023 – Sri Lankan consumers voted Daraz the ‘Service Brand of the Year,’ at the prestigious SLIM-KANTAR People’s Awards 2023. Daraz also won the ‘Youth Choice – Service Brand of the Year’ for the second consecutive time at the awards this year.
The ’Service Brand of the Year’ award recognises the best service provider across all service industries and is a testament to the diverse range of inclusive and accessible services offered by Daraz, a leading e-commerce platform in South Asia. Harnessing the transformative power of technology, Daraz presents an exceptional e-commerce ecosystem through its versatile platform, which connects thousands of sellers to millions of customers island-wide, while also providing end-to-end delivery convenience through a widespread network of logistics. To create a more inclusive online shopping experience for all Sri Lankans, Daraz also offers flexible payment methods that include new and innovative digital financial solutions.
The ‘Youth Choice – Service Brand of the Year’ award celebrates the brand loyalty of Daraz’s most prominent customer group. It is a recognition of Daraz by the youth of Sri Lanka for not only addressing their need for versatility, convenience, and wider choice in online shopping but also a celebration of the innovative spirit and the meaningful change its technology is driving in the lives of youth and the wider communities across the country.
Rakhil Fernando, Managing Director of Daraz Sri Lanka, commenting on the awards, said, “Daraz is thrilled and honored to have earned the trust and loyalty of the Sri Lankan community, as demonstrated by the SLIM-KANTAR People’s ‘Service Brand of the Year’ and ‘Youth Choice – Service Brand of the Year’ awards. These accolades are a testament to the game-changing transformation that Daraz is leading in the areas of online retail, logistics, and digital payments throughout Sri Lanka. Our commitment to leveraging cutting-edge technology, data analytics, and expert knowledge to provide inclusive and innovative e-commerce solutions to entrepreneurs in Sri Lanka and beyond remains steadfast. Through the power of commerce, we are determined to fulfill our corporate purpose of uplifting communities across South Asia.”
The SLIM-KANTAR People’s Awards is a unique awards ceremony in Sri Lanka that acknowledges the emotional connection or “heart share” that people have with a brand. To conduct its research and determine the winners, SLIM (Sri Lanka Institute of Marketing) works with Kantar, the world’s top marketing data and analytics company, to launch an island-wide survey of males and females between the ages of 15-60 years. This year’s survey covered 6224 respondents, and SLIM-KANTAR People’s Awards used a scientific research methodology to determine the most beloved brands, personalities, organizations, advertisements, songs, and artists among the Sri Lankan population. What sets this awards ceremony apart is its people-led jury system, which adds a unique element of anticipation and excitement as the winners are truly chosen based on their popularity and connection with the public. This makes the SLIM-KANTAR People’s Awards a highly anticipated event that recognizes those who have genuinely won the hearts of the Sri Lankan people.
