Every year at Galaxy Unpacked, Samsung Electronics unveils a new era of mobile innovation — and this year was no exception. Together in person for the first time in three years, Samsung unveiled at its latest Unpacked event in San Francisco its exciting new range of additions to the Galaxy family — including the Galaxy S23 series, the Galaxy Book3 series and an inspiring vision for sustainability. With its latest lineup of devices, Samsung is creating premium and powerful mobile experiences for all. Building on its long history of open, proven and trusted collaboration, Samsung also showcased how it is using technology to transform the future of human connection. “More than ever, people turn to brands they trust for the tools on which they can depend to navigate our rapidly-changing world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “At Samsung, this demand for trusted performance pushes us to deliver more meaningful innovations — beyond the specs. It pushes us to create devices that are truly the best and be a brand you can be proud of. We created these devices to set the new premium standard for innovation to deliver powerful performance – without compromise. For every consumer and for the planet we share. From top Samsung executives exhibiting the latest products to packed crowds and event visitors getting hands-on with the latest innovations, everyone took part in this celebration of everything Samsung. Keep reading to see more photos, highlights and reveals from Galaxy Unpacked 2023.
Lights, Camera, Action: Galaxy S23 Series CamerasThe recently unveiled Galaxy S23 series made a serious impact on visitors with its beautiful design and vertically aligned rear camera lenses. Not only has Samsung improved the unified camera design, but also significantly updated Galaxy S23 Ultra’s camera capabilities. These improvements were highlighted through videos filmed #withGalaxy, which debuted at this year’s Unpacked event.
The event featured an electrifying short film captured by an award-winning film director Ridley Scott entirely with the Galaxy S23 Ultra — Samsung’s most incredible camera yet. The short film showed off the device’s superior camera capabilities, revealing that anyone can produce an epic film with videos filmed from their everyday lives
Capture the Moment: Galaxy S23 Ultra’s High-Resolution Camera That Is Out of This World
Galaxy S23 Ultra’s new 200MP Wide Camera captures high-resolution photos with a level of large-scale color and detail never before seen in a smartphone. What’s more, various pro-level features in the Expert RAW empower users to produce creative and cinematic films with ease.
Shoot After Sundown: Nightography
Shooting in low light can be challenging for even the most advanced filmmakers, resulting in shaky, unusable footage with lots of noise. At Galaxy Unpacked, Samsung announced a multi-frame processing solution for the Galaxy S23 series camera to overcome this challenge. This dedicated algorithm combines multiple images across frames to reduce noise, letting anyone take vivid and optimized videos, even in the dark. Also, an enhanced AI object-aware engine and stereo depth map allow the camera to capture clear portraits in great detail, making night photos come to life. What’s more, with the enhanced Nightography and front camera, Galaxy S23 series users will be constantly asked to share their group photos and videos with friends.
Level Up Your Gaming Experience With Galaxy S23 Series
The Galaxy S23 series has gotten a serious upgrade all across the board, from its enhanced 5000 mAh battery and its improved cooling system to its next-level camera performance and 41% faster GPU. The newly designed, 8-core CPU boosts the processing capabilities of the Galaxy S23 series by about 34%, which is ideal for multitasking. The optimized NPU architecture also uses an AI algorithm for an additional 49% boost, helping users capture stunning photos in low light.
Product Specialist David Thompson introduced the enhanced Galaxy S23 series’ CPU and NPU, which make photos, videos and graphics truly epic. The improved performance and processing speed provides a powerful gaming experience. David further explained that the users can enjoy the game longer with improved battery life.
Everyday Sustainability: Shaping a Brighter Future Through Technology
From 100% recycled paper package boxes to various external and internal parts made of recycled glass, plastic and aluminum, Samsung broadened the use of eco-conscious materials in its devices, furthering its sustainability efforts.
The Galaxy S23 series has incorporated the most recycled materials to date. The number of internal and external parts using recycled aluminum, PET, glass and ocean-bound plastic has been increased to 12
Shaping the Future of Communication Through Industry-Leading Collaboration
Samsung has a long history of partnering up to push the boundaries of what’s possible to deliver leading and premium experiences. During the partnership announcement section of Galaxy Unpacked 2023, President and CEO of Qualcomm Cristiano Amon first took to the stage, revealing that the Galaxy S23 series is powered by the world’s fastest and most power-efficient Snapdragon® yet.
TM Roh explained Samsung’s plan to create next-generation XR experience through open collaboration and open innovation.
“The Snapdragon® 8 Gen 2 Mobile Platform for Galaxy features leading system-processing performance as well as groundbreaking AI that enables truly extraordinary experiences,” said Cristiano. “This includes AI-powered Cognitive ISP, which enhances photos and videos in real-time for professional-quality camera experiences, even in dark settings.” Cristiano also emphasized that Qualcomm’s latest Adreno GPU provides ultra-realistic graphics and delivers the ultimate in connectivity with the world’s best and most reliable 5G modem RF System, as well as industry-leading Wi-Fi and Bluetooth.
Finally, Cristiano explained that the company aimed to create a new era of highly immersive XR experiences that blur the lines between the physical and digital worlds. Hiroshi Lockheimer, Google’s SVP in charge of Platforms and Ecosystem, highlighted the importance of partnership, citing the rollout of the Rich Communication Services (RCS) Messaging Standard and Wear OS, both of which were close collaborations with Samsung. Moving forward, Hiroshi explained how Google would also be investing in groundbreaking XR technologies that will change the way we interact. “An exciting space where Google has been investing in for a long time across both experiences and technology is AR and VR,” said Hiroshi. “These technologies are integral to the new phase of computing as it can change the way we interact with people and information to get things done in the real world. With a vision to enable a new generation of computing, Samsung, Google and Qualcomm will team up to develop advanced hardware and software to make this immersive technology a reality.
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Now available at island-wide authorized dealers of John Keells Office Automation and Softlogic Mobile Distribution which can be easily identified by the Samsung logo placed outside the shop. It is also available at authorized partners; Softlogic Retail, Singer and Singhagiri. Network Partners Dialog and Mobitel, and via the online portals; Samsung EStore (samsungsrilanka.lk), MySoftlogic.lk, Daraz.lk.
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In Sri Lanka, Samsung has been recognized as the ‘Most Loved Electronics Brand’ for three consecutive years by Brand Finance Lanka’s review of the country’s most valuable brands. As Sri Lanka’s No.1 smartphone brand, Samsung’s customer base in the country spans across all age groups, particularly the Gen Z and Millennial segments.
