16th September 2022, COLOMBO: Safe Guard, a brand that has been established in manufacturing premium quality personal hygiene products announces its latest entry into the personal hygiene wash category with the launch of Safe Guard anti-bacterial soap range: A world class personal hygiene product manufactured to the highest international standards in line with global brands.
With the launch of its’ hand sanitizers in 2015 and premium quality face masks made to WHO standards during the pandemic, Safe Guard enjoys high equity in the personal hygiene category of Sri Lanka. During the pandemic the brand was seen and recognized by consumers, institutions and government organizations as one of the safest premium brands for protection against Covid 19.
Safe Guard anti-bacterial soap range is enhanced with innovative germ kill technology, designed to help destroy harmful bacteria and germs while remaining gentle on the skin. The soap range is produced free from harmful chemicals which could be seen in regular soaps, making it safe and suitable for the usage of the entire family.
“At ICL Brands Pvt Ltd, our products continuously go through rigorous research & development with strict adherence to quality control. Innovation and product re-engineering for continuous improvement is an essential part of the organization’s commitment to its consumers. During the challenging period of the pandemic, we identified the consumer need for personal hygiene products. In the light of that, a range of anti-bacterial soap is introduced to the local market.” stated Shanthi Bhagirathan – Group Director, Capital Maharaja Group.
Safe Guard antibacterial soaps are introduced in three distinct variants – Mandarin, Mint and Aloe, and are produced with ingredients of the highest quality with fragrances sourced from exclusive international fragrance houses with special appeal to local consumer preferences.
“Our brand considers the health and hygiene of our consumers as the utmost priority. We were instantaneous in providing a range of essential hygiene products to battle the COVID-19 pandemic and this latest addition of anti-bacterial soap to Safe Guard’s product portfolio will further substantiate our brand’s core value of providing protection and safety. We will ensure we continue our journey by evolving and innovating to ensure health and hygiene of our consumers” commented Rashintha Ferdinando – Marketing Manager Personal Hygiene, ICL Brands Pvt Ltd.
As a prestigious member of The Capital Maharaja Group, ICL Brands Pvt Ltd carries a longstanding history of bringing world renowned consumer products to the local market. Established in 1940 with a commitment to uplift lifestyles of the people, the company manufactures and distributes iconic brands such as Eva – a dominant player and a market leader in the feminine hygiene category, Black Knight – a leader and a trendsetter in the male grooming category, Rebecca Lee Baby – a trusted brand by the mothers and Voodoo – a brand that defines the female grooming category which are a few amongst other brands that are household brand names in the country.