09 Apr, 2021, Colombo, Sri Lanka : Sri Lanka’s most loved mobile device & accessories Brand, OPPO, recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
Umaria Sinhawamsa commenting on the experience remarked: “It was a great experience working with our young & dynamic artists. I commend OPPO for embracing local culture – this is what makes the brand more widely liked. Sri Lankans have a deep connection with OPPO &vice versa.”
Meanwhile actor & singer Gayan Gunawardena noted that the shoot, which happens to be his first major campaign with OPPO, was an unforgettable experience: “I’m glad to be part of this project – working with OPPO was a very inspiring experience because we were allowed complete freedom to be creative which is in line with the ethos the brand & F19 Pro particularly embody.”
Ramod Malaka, the choreographer for the video and long-term celebrity ambassador for OPPO echoed Gunawardena’s comments, adding: “I have worked with OPPO over the past several years & find their commitment to the brand adapting & embracing Sri Lankan culture to be quite refreshing. I wish all fans a prosperous Sinhala & Tamil New Year!”
