Lifebuoy, Signal and Laojee win big
Colombo, April 05, 2021: Unilever Sri Lanka, one of the country’s leading fast-moving consumer goods companies recently announced that three of its brands had been recognised at the SLIM-Nielsen Peoples Awards 2021. These recognitions included the ‘Hot Beverage Brand of the Year’ award for Laojee, ‘Personal Care Brand of the Year’ and ‘Advertisement of the Year’ awards for Lifebuoy and the coveted ‘FMCG Brand of the Year’ award for both Lifebuoy and Signal.
This consumer acceptance is attributed to the company constantly remaining close and relevant to its consumers through its purpose driven initiatives that have remained at the core of its brands. Hygiene master brand, Lifebuoy, continues to protect Sri Lankans during recent times, while teaching over 2.5 million school children good handwashing habits across the country. Sri Lanka’s flagship oral care brand, Signal’s ‘Sina Bo Wewa’ programme has directly educated over 2 million Sri Lankans to improve oral health through multiple school reach initiatives and mass-scale dental clinics across the island. Laojee continues to stand for social inclusion by playing the role of a ‘brew that bonds’ and is devoted to driving its purpose of bringing people together over a tasty cup of tea.
Nilushi Jayatileke, Marketing Director – Beauty & Personal Care said, “We are truly humbled by this honour, which resonates with our commitment to remain relevant to our consumers by driving purpose through our brands every day. We express our sincere appreciation to our consumers who continue to believe in our brands with confidence. A heartfelt thank you also goes to SLIM and Nielsen for giving us the opportunity to be recognised for our efforts.”
Sharmila Bandara, Marketing Director – Home Care, Foods, Refreshments & Water said, “This is indeed a very rewarding recognition. Our consumers have always been at the heart of everything we do. We are constantly seeking ways to understand and cater to their growing needs and make a positive impact in their lives through our high-quality products, driven by our purpose-led brands. These recognitions are a testament to it.”
The SLIM-Nielsen Peoples Awards is Sri Lanka’s premier marketing awards ceremony. Organised by the Sri Lanka Institute of Marketing (SLIM) together with the Nielsen Research Agency in Sri Lanka, it recognises brands and personalities that have made a profound impression in the minds of the people of Sri Lanka.