8th March 2021, Sri Lanka: Synonymous with quality skin care on a global level and carrying a legacy of over 100 years, NIVEA, the world’s most trusted skincare brand is expanding its presence in Sri Lanka by partnering with Hemas Consumer, the largest Sri Lankan manufacturer and distributor in the Home and Personal Care sector. Through this partnership, NIVEA will be strengthening access to its industry leading portfolio of products for every consumer across Sri Lanka.
With a global presence across more than 173 countries, NIVEA brings with it decades of consumer experience having developed an understanding of not only the global standards of skincare but also local insights. This has led to consistent product developments and innovations, providing a multitude of skincare opportunities to each consumer. Through its partnership with Hemas Consumer, NIVEA aims to cement its position as the leading skincare brand in Sri Lanka ensuring all its consumers feel the brand’s comfort and care on their skin.
Commenting on this partnership, Mr. Sudhanshu Krishna, Associate Director, International Business, NIVEA India said, “We are extremely pleased and excited about our association with a renowned distributor like Hemas Consumer who personifies the same characteristics as NIVEA, coming with a rich experience of customer understanding. We are certain that their expertise will help us in delivering value–added services and solutions to the end consumer. NIVEA as a brand has stood the test of time in offering quality – driven products that have commanded a strong position in the global skincare market. As we continue to see the economic growth in South Asia and specifically the potential in the Sri Lankan market, we believe that this collaboration will help in building our reach and providing an extensive customer experience.”
Sriyan de Silva Wijeyeratne, MD at Hemas Consumer & Executive Director at Hemas Group, said, “We are ready to embark on a new journey with NIVEA, making sure that their products reach a wider audience, and are delighted to be in partnership with a brand that shines globally. Both Hemas and NIVEA operate in the personal care segment and that makes this partnership stronger while enabling both parties to explore more opportunities to thrive within the personal care sector. Hemas Consumer is on an exciting road where we are happy to embrace new partnerships of this nature and we thank the NIVEA leadership for placing their trust and confidence in us.”
Sabrina Esufally, Director Business Development and Innovation at Hemas Consumer, added, “We are proud to deliver cutting edge personal care solutions to Sri Lanka. The addition of NIVEA further expands our product portfolio and ensures that local consumers have access to yet another globally acclaimed skin care brand.”
NIVEA’s complete range of products will be available in the general trade, modern trade and e-stores across Sri Lanka through this partnership. The brand will also roll out marketing campaigns along with visibility drives including shop marketing billboards, E-advertising and consumer promotions all aimed at enhancing the brand presence.