15th January 2021: Singer Sri Lanka unveiled its new DELL laptop lineup powered by Intel’s 11th Gen Processors recently, setting a new benchmark for laptop experiences.
Singer is recognised as the country’s premier consumer durables retailer. Singer’s dominance in Sri Lanka’s laptop market has been highlighted by its recent success as the country’s No. 1 computer seller and also as the market-share leader for Dell branded laptops.
The launch of the new Dell laptops featuring the powerful 11th Gen Intel Core Processors by Singer offers consumers dramatic new technology and functionality raising the bar for laptop experiences with faster speeds and efficiency in the forefront. Codenamed ‘Tiger Lake’, this processor is designed to be the world’s best processor for thin and light laptops.
According to Intel, the new 11th Gen processor, when compared with its predecessor, has greater power efficiency paired with high rated performance and fast responsiveness. The processors also come with the company’s cutting edge integrated Intel Xe Graphics cards. This provides immersive visuals and is ideal for graphic designers, editors and gamers.
Intel’s new Xe chips also enable consumers to use their laptops without external graphics cards; benchmarks show that the new intel chip is equivalent in performance to the Nvidia MX350, which is a dedicated card used in many laptops. This superior graphical support and performance ensure users are able to conduct visually intensive tasks without the use of dedicated graphics.
Expanding its existing Dell product line-up, Singer has also introduced the new Dell 3000 series. Offering a rich set of features, the Dell 3000 series laptops have undergone a drastic design overhaul and is now equivalent to the 10th Gen 5000 series in aesthetics.
In addition to this, the Dell 5000 series has also been refined in terms of design to further its position among the best high-end consumer laptops in the market.
Breaking the boundaries of performance, Singer will also offer Dell’s premium laptops with 11th Gen processors such as the industry leading XPS range. This has been recognised as the best laptop in 2020. With its new 11th Gen Powered XPS series, Dell will aim to repeat this feat again in 2021.
All 11th Gen Dell laptops are available via Singer’s strong distribution network of over 400 showrooms located islandwide. Singer’s hire purchase schemes also offer great incentives for customers to purchase a 11th Gen powered laptop at an extremely reasonable price. Moreover, the company’s enhanced e-commerce platform (www.singer.lk)provides a more personalized user experience with strong customer focus helping customer access the range of Dell products and attractive offers.
Despite the challenging year, the Dell and Singer partnership has been successful in reaping steady and positive growth. Dell’s leading-edge solutions and Singer’s differentiated value proposition and service standards ensure the combination is set on an ideal platform to accelerate growth opportunities, and unlock greater success in 2021.