Life Fitness, the global leader in commercial fitness equipment, opened its first concept store in Colombo, Sri Lanka, located at the One Galle Face Mall. The store opening in Colombo is part of an Asia Pacific wide expansion, catering to the increased demand from home buyers for its high end range of gym equipment and accessories.
Life Fitness has a wide market footprint across Sri Lanka, with a presence in most top-end hotels, gyms and other institutions. The concept store will be its first foray into the rapidly growing consumer fitness segment in Sri Lanka.
“The concept store will make a range of products available for the consumer segment in Sri Lanka along with access to the same institutional commitment we provide for after sales services and support to our premier hotels and fitness outlet partners across the country,” Deepal Senadheera, Director Fit and Spa Solutions Private Limited said. “There is growing interest for our equipment from the premium consumer segment in Sri Lanka and we are confident the concept store will bring our latest products to this segment including treadmills, ellipticals, stationery bikes, home gyms and a wide range of fitness.”
The success of Life Fitness globally has been underpinned by its commitment and continuous improvement of its equipment to provide customers with superior functionality, build quality and range and is today available across 166 countries and territories.
Based in Rosemont, Illinois, Life Fitness manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture through its family of brands that include Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its range of brands have gained a global following from fitness enthusiasts and institutions that are committed to keeping their teams at their peak.
“We have continued to innovate, integrating technology coupled with life-long reliability of our equipment, making our products the most sought after in the world,” Aki Su, Regional Director of Consumer (APAC) and Area Manager Southeast Asia of Life Fitness said. “Sri Lanka is an integral part of our Asia Pacific wide expansion plans as the region is seeing an exponential surge in wellness and fitness. We are also fostering a trend where the fitness platform is rapidly growing to connect exercisers, clubs and innovative technologies for more engaging workouts, putting our range of equipment well above the scope of most standard gym equipment available in the market today.”
Life Fitness has continued to innovate and lead the digital fitness evolution, integrating personal fitness tracking and training tools with the most recent addition of Life Fitness On Demand™ classes to the touchscreens of its premium cardio products. The on-demand classes allow exercisers to discover new ways to use their equipment and maximize the results of their workouts.
