‘Kedella Art of Living 2019’ Exhibition concluded successfully at the BMICH recently. As the most exclusive home-related exhibition of the year, Kedella mainly focuses on house designing & construction, interior designing and housing loans and featured over 200 stalls. As an exhibition that attracts prospective and existing home-owners, People’s Bank was able to captivate this customer segment by extending low interest housing loans, which could make their dreams of owning a house come true. Requiring minimum paperwork, the housing loans attracted many inquiries. At the end of the three-day exhibition, People’s Bank had collected a considerable amount of loan applications which would be processed within the shortest period. One of the most popular stalls at Kedella was People’s Bank’s state-of-the-art People’s Digital Stall, which attracted a large amount of visitors.
Exhibiting its pioneering achievements in digital banking, the People’s Digital Stall enabled existing and prospective customers to experience the benefits and convenience of digital banking and how it enhances the overall banking experience. People’s Bank’s digitized stall comprised of a fully-fledged digital branch, complete with a Self Banking Unit which includes a CDM, ATM and Kiosk. The Bank’s newly-released YES commercial was displayed prominently on a huge LED screen at the digital stall to attract the younger generation.
People’s Bank provided visitors to its stall to facilitate to open real-time, online accounts and encouraged them to experience the popular ‘People’s Wave Mobile App’, which offers an exclusive digitalized banking experience and enables ‘anytime anywhere banking’. People’s Wave has emerged as one of the most popular financial services applications in the country, demonstrating the Bank’s ability to understand its customers’ expectations. As a measure of its success, a large amount of new customers opened digital accounts at the venue throughout three days, while many existing People’s Bank customers were inspired to embark on digital banking. The Bank offers the highest security and privacy of data, with email and SMS notifications for all transactions. Bank’s Mobile Cash service also generated much interest, particularly the speed with which people could access cash, once their photograph was verified.
Customers who signed up for digital banking were issued debit cards on the spot while also being encouraged to apply for People’s Bank Credit Cards at the venue, which offer the lowest interest rate and fee structure, making it the preferred credit card in the country.
Offering a totally paperless experience, People’s Bank also provides e-statements as opposed to passbooks for being more environmentally responsible and to make it easy to refer to them on any mobile device. The Bank’s staff was on hand at Kedella to demonstrate how customers could conduct financial transactions such as fund transfers and loan repayments online, without having to visit its bank branches. People’s Bank’s digital banking also empowers customers to send money upto Rs. 10,000 to people who do not have accounts with the Bank, via the Self Banking Unit kiosk. At the venue, customers were excited to try out the CDM first-hand to experience its speed, ease-of-use and efficiency.
People’s Bank’s digital account opening – which is a paperless, seamless, digitally integrated system – has seen rapid adoption. The Bank has become synonymous with exciting new digital products and services as it continues to expand its digital footprint across the country. As a state-owned bank, Peoples’ Bank has been on the vanguard of facilitating digital-financial services penetration into the rural hinterlands of the country and has recorded unmatched levels of success in supporting the nation’s evolution into a digital society.