As the captivating Big Match cricket season dawns for 2019, friendly rivalry between boys’ schools rises and lifelong friendship are rekindled and forged.
CBL group understands that Kottu is a flavourful dish much-loved by locals and visitors alike. Ensuring that the Big Match season will be enjoyed by both young and old, CBL’s Sera Kottu Kottu brings together people from all walks, especially cricket enthusiasts.
Quick and easy to prepare and serve, Sera’s Kottu Kottu is an ideal way to add greater fun and fellowship to the ongoing school cricket season.
Heightening the schools Big Match Season with Sera Kottu Kottu teaming up with Papare.com.
Via the special TakataTakat facebook page, https://www.facebook.com/KottukottuSL/ a range of interesting activities has been lined up. These include voting for the Cheesiest Team, or the Best Looking Team in support for favorite school of their choice. Prizes also await participants who submit creative comments related to the Big Match Fever.
“Sera Kottu Kottu is an innovative offering positioned as a fun, trendy and exciting product that appeals to the lifestyles of Sri Lankan Youth,” explained Jayanga Perera, General Manager – Marketing, CBL Food Cluster. “We are taking the Big Match Fever to a different level this season by teaming up with ThePapare.com, the leading sports channel in the country, with novel competitions, where youth can showcase their support to their favorite school cricket team”
The Sera Kottu Kottu activities kicked-off during one of the oldest encounters in the country, the Thurstan-Isipathana Big Match held during the last week of February, followed by the other keenly anticipated games including the Joe vs Peterites, Royal vs Thomians, Ananda vs Nalanda, Jaffna Central College vs St. John’s College, Richmond College vs Mahinda College and Sri Devananda College vs Dharmasoka College scheduled to be played during March.
Sera Kottu Kottu brand has become a familiar icon at events that draw large crowds of young people such as school carnivals and street food fairs. To-date Sera Kottu Kottu has enthusiastically participated in a range of events and activities such as the Colombo Eat Street, the Big Bad Wolf book exhibition and the Pro-Food exhibition.
Commenting on the reasons for teaming up with CBL Sera, Ganeesha David, Chief Editorial Manager, ThePapare.com said, “During this exciting big match season ThePapare.com is extremely pleased to be associated with Sera Kottu Kottu as the brand that continues to spice up the market and engage youth with flavourful convenient food options.”