Celebrating Children’s Day is about giving children the right to enjoy and grow into healthy and educated citizens. It is also an annual celebration that recognises the vital role of children in society.
While parents’ yearn for their children to reach greater heights, it is important they provide the necessary nutrition for their physical and mental wellbeing.
Samaposha, the flagship brand of Plenty Foods (PVt) Ltd, a fully owned subsidiary of Ceylon Biscuits Limited (CBL), strongly believes in the benefits of a nutritious and balanced breakfast and helping to make a difference by giving children the start they need to unlock their potential. Hence, the launch of the Samaposha Breakfast Campaign ‘Breakfast eka Hari Wedagath’.
Spreading awareness on the importance of a balanced breakfast and the role played by parents in providing children with a nutritious meal at breakfast, Samaposha hosted a series of special initiatives across the country.
Among the unique Children’s Day activities included partnering Sri Lanka Rupavahini Corporation and hosting the ‘Jathika Lama Dinaya’ at the Viharamahadevi Park. Over 10,000 children from all communities gathered at the event to enjoy and celebrated the day crafted specially for them.
CBL also conducted a breakfast programme event for children in Hatton and Noorwood estates and partnered with Neth Fm to host the ‘Neth Fm Vishmalanthaya at the Anuradhapura Mahajana Kreedanganaya, along with celebrations at the Pinnawala Zoo, and at leading schools islandwide.
At these events, the Samaposha Campaign ‘Breakfast eka Hari Wedagath’ highlighted the importance of breakfast to both children and parents present, through several interactive activities.
Commenting on these initiatives, Jayanga Perera, General Manager Marketing CBL-Food Cluster said, “In line with our vision of creating a healthier nation, it is our responsibility to ensure that young children receive the right start to their day with a nutritionally adequate breakfast. A balanced breakfast is imperative to grow and perform, and this is our commitment of encouraging the nation to adopt a habit of eating a nutritionally balanced breakfast every day. We believe that we have made an impression with both the children and their parents who were present at these events.”
Besides advocating the importance of breakfast, Samposha has built the goodness of grains as part of a balanced breakfast. The ingredients in Samaposha are 100% natural and 100% locally sourced from over 10,000 farmers. Made from corn, rice, soya and green gram and contains protein, vitamins and minerals that provide the much needed, balanced nutrition to our children helping create a nourished nation.
As CBL celebrates 50 years of caring for the Sri Lankan community, Samaposha is committed to pursuing the goal of helping to shape, protect and nurture future generations and urges all communities to bond together and contribute towards ensuring children have a brighter, healthier and nourished future.