The Chartered Institute of Marketing Sri Lanka entered into a strategic partnership with Sampath Bank PLC, one of the leading banks in Sri Lanka to further strengthen the knowledge and expertise in the respective fields. The Memorandum of Understanding (MOU) was signed recently between CIM Sri Lanka and Sampath Bank PLC in order to create value for both parties through combined efforts and positive collaboration.
Brian Selvanayagam, Chairman of CIM Sri Lanka commenting on the partnership said “We are proud to partner with Sampath Bank PLC and extremely grateful for their continued support to help promote CIM marketing profession and its activities in Sri Lanka”.
CIM Sri Lanka is the first International branch of CIM UK and is proud to claim the largest membership outside the UK. CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the Profession and Marketing excellence in Sri Lanka through education, training and development.
Tharaka Ranwala, Senior Deputy General Manager Marketing, Sampath Bank PLC said “We at Sampath Bank place a high value on this strategic partnership and are delighted to sponsor a renowned professional body such as The Chartered Institute of Marketing Sri Lanka, to further strengthen our valuable and strong customer network.
Sampath Bank PLC is the third largest private sector commercial bank in the country that offers banking and financial solutions and known to be the leader in innovation and technology. It is the first bank to bring virtual banking to the doorstep of even remote rural areas in the country. The bank was an immediate success and it revolutionized the banking industry in Sri Lanka by introducing customer-centric products and services, and drastically reducing transaction times.