zMessenger Pvt Ltd has successfully launched one of its flagship services partnered with the British Council, ‘Learn English via Mobile’ with the Bangladeshi mobile telecommunication operator Robi Axiata Limited in collaboration with SSD-tech.
Since 2011, the British Council Sri Lanka in alliance with their digital technology partner zMessenger have aimed to provide affordable access to learning the English language with the help of all mobile operators in the country. Initially launching with the SMS service that provided daily English instructional messages, the service was further expanded to rich media content such as voice messages (IVR) and video content in Sinhala and Tamil languages as well.
With the ever-growing success in Sri Lanka, zMessenger has ventured to international borders by introducing the English language education service to the customer base of Robi Axiata based in Bangladesh. Moving forward, the main objective is to co-partner with all other operators in Bangladesh, extending the service to all mobile consumers, allowing anyone to connect and learn the English language with ease.
Speaking on this interactive learning platform, CEO of zMessenger Jayomi Lokuliyana stated, “zMessenger is taking the local market successes to greater heights by introducing the English Language education service to the people of Bangladesh. We have recognized the demand and potential of the region, so we hope this will allow the same ease and access to learn English as it is in Sri Lanka. This is a great milestone for zMessenger in terms of using mobile in transforming conventional learning spaces”.
The service has also been recognized for the various efforts made to revolutionize learning with the use of digital solutions. ‘Learn English with the British Council’ was selected as the Winner in the “e-Learning and Education” Category at the “e-Swabhimani 2012” hosted by ICTA as well as the “Best Digitally-Enabled Product/Service” award at the Sri Lanka Telecom (SLT) ZeroOne Awards held in 2017.It was also the only Sri Lankan nominee and finalist at the “mBillionth Award South Asia” under the m-Education category in the year 2013.