One of Sri Lanka’s Top Seven NBFIs whose focus on being a financial powerhouse that fosters entrepreneurial innovation and workmanship remains at the forefront of its business strategy, expanded its presence even further, into the verdant environs of Nuwara Eliya. Infusing the concept of inclusive financial empowerment into this bustling hillside city, Citizens Development Business Finance PLC (CDB) ceremonially opened its 71st branch at 120, Kandy Road, Nuwara Eliya on the 22nd of March.
With Chief Guest MD/CEO of CDB Mahesh Nanayakkara ceremonially inaugurating the branch, an expansive range of financial solutions was made accessible to the community in Nuwara Eliya. These include Fixed Deposits, Savings Accounts, Lending Facilities encompassing personal loans, home loans, business loans, gold loans and leasing, as well as Currency Exchange and Money Transfers. Some of these financial solutions such as Fixed Deposits and Savings Accounts are also made digitally accessible through CDB’s revolutionary e-financing platform CDB iNet which also allows utility payments and fund transfers online. CDB’s hallmark customer service will be delivered by a highly trained nine member team in Nuwara Eliya, whose service philosophy is founded on strong engagement and interactive communication to deliver trailblazing products and services.
The ceremonial inauguration attended by a large number of customers and well wishers affirmed the popularity CDB has garnered among stakeholders who reiterated their confidence in the Company’s stability, strength and excellence in customer service. Another vital feature in CDB’s competitive edge is its use of cutting edge technology to deliver pioneering digital financial solutions which are revolutionary.
Nanayakkara explains that CDB has always espoused and delivered on its brand promise of being ‘Your Friend’. “It’s a very simple tagline but it holds immense meaning to us as our relationship with stakeholders goes beyond the norm. This is a feature that has remained ingrained in the way we do business and has been a consistent success factor, leading to numerous awards being bestowed on us for taking our relationship focus from the conventional to the exceptional. Our expansion strategy hence is very astute. Our products and services must be accessible if we are to make a difference to our stakeholders’ lives and by expanding our branch network into strategic locations, we can extend our services to a wider community.”
