Colombo, Sri Lanka: Sri Lanka Telecom appointed J. Walter Thompson Sri Lanka as lead creative agency partner, following a competitive pitch process.
J.Walter Thompson Sri Lanka will support brand strategy and communications across Sri Lanka Telecom’s vast product portfolio. The partnership is meant to leverage J. Walter Thompson’s strategic working model and Sri Lanka Telecom’s dynamic vision for the country.
Ajantha Seneviratne, Group Chief Marketing Officer of Sri Lanka Telecom said, “We are happy to confirm the appointment of J. Walter Thompson as our agency partner. Through the pitch process we were impressed with the level of strategic thinking they brought to the table and as two organisations we have a shared interest in understanding the nuanced lifestyles of Sri Lankans. We are really excited to work with them on the next stage of our brand development.”
Commenting on the win, CEO of J. Walter Thompson Sri Lanka, Alyna Hajji Omar said, “We are thrilled to be working with Sri Lanka Telecom. Being a legacy brand ourselves with a history of over 150 years we have genuine appreciation for the incredible strides Sri Lanka Telecom is taking into the future. As an agency we will continue to add value to our clients based on new perspectives and strategic insight rather than focus on single action tactical benefits.”