New Anthoney’s Group, a leading sustainable poultry producer in Sri Lanka, has once again been honored with the ‘Best Stall – Agri Biz’ award at the Profood Propack & Agbiz 2024 exhibition. The recognition received very recently reaffirms that its participation not only highlights their commitment to quality but also their position as the only antibiotic-free chicken in Sri Lanka.
The annual event which marked its 21st edition last year, organized by the Sri Lanka Food Processors Association (SLFPA) in collaboration with LECS, was held on August 23 to 25 at BMICH, bringing together leaders and stakeholders from the food processing, packaging, and agribusiness sectors.
New Anthoney’s Group revolutionised the poultry industry with the introduction of its Haritha chicken, branded as HarithaHari, which is the first of its kind in Sri Lanka, completely free from antibiotics, making it the safest chicken available in the market. and successfully eliminating the use of antibiotics at every stage of production.
Ensuring that consumers receive poultry that is not only healthier but also produced through sustainable and ethical farming practices, New Anthoney’s Group has reinforced its commitment to food safety, consumer well-being, and environmental responsibility by pioneering this initiative. The HarithaHari chicken is free from heavy metals such as cadmium and lead, as well as any artificial hormones, preservatives, or chemicals.
Anthony’s has taken extensive measures to maintain these high standards, including continuous testing and verification by reputed universities and leading industry laboratories in Sri Lanka, and upholds the highest standards of animal welfare, adhering to globally recognized best practices such as those outlined by NCC, ensuring that consumers receive only the highest quality, naturally raised poultry.
New Anthoney’s Group has earned some of the industry’s most stringent certifications, solidifying its reputation as a leader in quality and safety. It is not just the only poultry producer in Sri Lanka to hold the FSSC 22000 certification but the pioneers in the industry to do so. And has various other recognitions that reinforce its adherence to the highest industry benchmarks. Its scientific approach to food safety, combined with their unwavering commitment to transparency, has positioned HarithaHari as a trusted choice for health-conscious consumers.
