17th March 2025: ALFT Packaging, Sri Lanka’s pioneer in Flexible packaging, successfully concluded an exclusive three-day masterclass titled ‘Unboxing the Future of Flexible Packaging’ in partnership with Miraclon, a frontrunner in the global shift to flexography. The industry-first event, held on 3-5 March in Colombo, connected Sri Lanka’s leading consumer goods manufacturers and brand owners to explore revolutionary approaches to packaging design, technology, and sustainability.
The masterclass featured renowned packaging expert speakers Steve Smith, who has transformed the print and packaging industry across Asia Pacific with over 40 years of expertise in Modern Flexo technologies, and Hersh Lulla, who provided valuable insights on innovation and market trends.
The event attracted an impressive lineup of Sri Lanka’s most prominent companies, including Nestlé Sri Lanka, Unilever Sri Lanka, CBL Group, Maliban Group, Prima Ceylon, Hettigoda Industries, Keells Foods, Hayleys PLC, Ceylon Chocolates, Milco, and other industry leaders. The diverse attendance covered the food and beverage, personal care, and consumer goods sectors, reflecting the universal importance of innovative packaging solutions across industries.
Lakshman De Fonseka, Chairman, ALFT Packaging said, “We are committed to driving the evolution of flexible packaging excellence in Sri Lanka. The masterclass represents our dedication to bringing world-class expertise and cutting-edge technologies to local brands, enabling them to compete confidently on the global stage. The enthusiastic participation from Sri Lanka’s most prestigious brands confirms that packaging innovation has become a strategic imperative for business growth and consumer engagement.”
The masterclass was designed to redefine how brands approach packaging through innovation, technology, and print excellence. The overwhelming response from Sri Lanka’s top consumer brands highlights the growing recognition of packaging as a critical component of brand strategy and consumer experience.
Participants gained valuable insights across several key areas that are reshaping the packaging industry. The interactive format enabled brand managers and creative agencies to engage directly with industry experts, generating collaborative discussions on packaging challenges and opportunities.
The sessions covered global trends and the transformative potential of flexible packaging, and the critical impact of print processes on brand perception. Attendees also explored the opportunities for enhancing sustainability and cost efficiency.
ALFT is committed to bringing world-class flexible packaging expertise to Sri Lanka. Partnering with global leaders, ALFT is helping local brands compete on the international stage through packaging excellence. The Masterclass set new insights for packaging innovation in the region, equipping Sri Lankan brands with cutting-edge strategies to enhance their global competitiveness
