Cutting-edge tyre technology that can transform the cost and performance dynamics of Sri Lanka’s transportation sector has been unveiled by CEAT Kelani Holdings, reinforcing the CEAT brand’s leadership in the country’s truck and light truck tyre market.
The launch of the all-new CEAT ‘Load Max Pro’ series brings to the market three bias-ply tyre sizes that can offer transporters of goods impressive mileage that translates to a cost of less than Rs 2 per kilometer per tyre, the company said.
The first two sizes of the series, the CEAT Load Max Pro 18++ 10.00-20 and the CEAT Load Max Pro 7.50-16 were launched at an event for dealers and industry stakeholders at the Cinnamon Lakeside – Colombo recently at which guests were treated to an insight into the latest tyre design and build technology that enhances performance, durability, and cost efficiency for commercial vehicles.
The CEAT Load Max Pro 18++ tyre in the 10.00 – 20 size is for heavy trucks like Lanka Ashok Leyland and Tata, flatbeds, fuel bowser trucks and cement carriers, while the CEAT Load Max Pro in the 7.50-16 size is for light trucks such as Isuzu Elf, Mitsubishi Fuso Canter Fe/Fg, Tata Marco Polo and Eicher Skyline.
Improved tread compound, tread design and footprint combined with a new high-strength casing and an optimised shoulder rib deliver longer tyre life, higher load carrying capacity, uniform tread wear, greater stability and steering control and allow users to retread the tyre multiple times, reducing overall tyre costs, the company said. The CEAT Load Max Pro tyre series is designed for low heat generation and self-cooling, which reduces tyre wear and enhances longevity.
Commenting on this latest product launched in Sri Lanka, CEAT Kelani Chief Operating Officer Mr Shamal Gunawardene said: “The CEAT Load Max tyre series is a testament to CEAT Kelani’s commitment to innovation and excellence, ensuring Sri Lanka’s transport sector continues to move forward with reliability and efficiency. With this launch, CEAT strengthens its position as the highest-selling brand and the most preferred choice among customers in the transportation sector by delivering superior performance, higher mileage and lower operational costs to fleet owners and transport operators.”
The largest domestic manufacturer of cross-ply and radial tyres in Sri Lanka, CEAT’s emergence as the top brand in the country’s tyre sector is the result of substantial investments over several years that have seen not just exponential increases in volumes but expansion of the product range, the deployment of new technology and quantum improvements in quality. The company’s manufacturing operations encompass pneumatic tyres in the radial (passenger cars, vans and SUVs), commercial (Bias-ply and radial), motorcycle, three-wheeler and agricultural vehicle segments.
CEAT Kelani Holdings currently manufactures half of Sri Lanka’s pneumatic tyre requirements, exports about 20 per cent of its production and plays a significant role in helping the national economy conserve foreign exchange by reducing dependence on imported tyres. The joint venture’s cumulative investment in Sri Lanka over the past decade alone exceeds Rs 8.5 billion.
