In 2024, Janashakthi Insurance PLC launched its “Drive Me” campaign, which culminated in a prestigious awards ceremony recently held in January 2025 at the Cinnamon Grand Colombo. The event was designed to recognize and honour the outstanding achievements of its top-performing sales team members who had exceeded their targets throughout the year. It served as a celebration of their exceptional dedication, hard work, and commitment, showcasing the remarkable accomplishments of the organization’s sales force. A standout feature of this campaign was the remarkable recognition of two female achievers, underscoring Janashakthi Life’s commitment to fostering equal opportunities and creating an inclusive workplace.
L.D.N. Perera from the Hanwella Branch emerged as the top performer, while C. Jude from the Jaffna City Branch won the raffle draw, showcasing talent and commitment within Janashakthi Life’s sales force. The prestigious moment of handing over the keys to the winners was led by Janashakthi Life’s Founder and Chairman Emeritus, Mr. C.T.A. Schaffter.
“We take immense pride in the dedication and commitment shown by our sales team. This campaign highlights Janashakthi Life’s unwavering commitment to recognizing excellence, while also empowering and inspiring our sales force to push boundaries and achieve even greater success. Our goal is to consistently support, elevate, and motivate our team’s performance, enabling them to not only meet but exceed their targets, and ensuring sustained growth and excellence across every facet of our business,” said Mr. Ravi Liyanage, Director/CEO of Janashakthi Life. He further expressed that, Janashakthi Life has achieved an outstanding LKR 6.6 billion in Gross Written Premiums (GWP) for the year 2024, marking an exceptional 43% growth compared to the previous year and said this impressive milestone underscores the company’s strong market presence, customer trust and relentless commitment to excellence. “This record-breaking achievement is not just a testament to our financial growth, but a clear reflection of our strategic focus on innovation, technology, and customer-centricity. At Janashakthi Life, we have always believed in going beyond traditional boundaries to create value for our customers. Our sales team’s dedication, combined with the seamless integration of cutting-edge digital solutions, has enabled us to redefine the insurance experience.
L.D.N. Perera, the top performer, shared, “I am honoured to be recognized for my hard work and grateful to Janashakthi Life for creating an environment where we are continuously motivated to excel. This achievement is a testament to the strong team support and training I’ve received.”
Raffle draw winner C. Jude added, “Winning this award is both a surprise and a great motivation for me to continue pushing forward. Janashakthi Life’s recognition programs are not just incentives; they inspire us to perform at our best every day.”
Janashakthi Life continues to invest in its sales professionals with an array of recognition programmes, training, and development initiatives, ensuring they remain the backbone of the company’s success. This campaign embodies Janashakthi Life’s commitment to a people-centric culture, celebrating both its customers and employees, and solidifying the company’s position as a leader in the life insurance industry.
