DFCC Bank is celebrating Valentine’s Day with a unique digital engagement campaign, transforming its DFCC Galaxy Virtual Branch into a platform where technology meets human connection. This first-of-its-kind initiative introduces an interactive, love-themed experience designed to delight customers, and create a memorable digital celebration of love during the Valentine’s season.
At the heart of the campaign is a special interactive feature: a hidden love-themed box at the DFCC Galaxy Virtual Branch (https://galaxy.dfcc.lk/). As users discover this “box of love,” the DFCC ONE logo will reveal itself, surrounded by glowing hearts and sparkles, alongside people we love the most in our lives, adding a personalised human dimension to the digital banking experience.
Through the campaign, users are encouraged to explore the Virtual Branch, interact with its features, and familiarise themselves with DFCC ONE, the bank’s latest mobile banking app. DFCC ONE is a powerful mobile banking solution that brings all of DFCC’s retail banking services into one seamless digital interface for maximum convenience and accessibility. By blending cutting-edge technology with an emotional touch this Valentine’s Day, DFCC Bank aims to promote digital adoption while showcasing its leadership in creating innovative, customer-focused banking experiences that are interactive, engaging, and human-centric.
Commenting on the campaign, Omar Sahib – Chief Digital Offer of DFCC Bank said, “At DFCC Bank, we believe digital banking should be more than simply convenient; it should also be engaging, interactive, and deeply personal. This campaign reflects our fresh approach to digital engagement, proving that banking can be both innovative and connecting. As we continue to enhance our digital platforms, our focus remains on creating experiences that genuinely resonate with our customers and inspire them to embrace the future of banking.”
With customer expectations for digital experiences continuously evolving, DFCC Bank is dedicated to staying ahead of the curve by building deeper connections between customers and its digital ecosystem. Accordingly, this campaign is setting a new benchmark for customer engagement in the banking sector. By combining technology with a human touch, DFCC Bank is transforming digital banking from a purely transactional utility into one that adds value, encourages interaction and engagement, and builds a personal connection with customers.
