Sri Lanka’s leading private retail bank, HNB PLC, made a triumphant statement at the 23rd SLIM Brand Excellence Awards 2024, securing a constellation of awards that underscore its dynamic brand positioning.
HNB dominated the most recent edition of the awards, bringing home a total of 4 awards, including Brand of the Year (Service Category) – Silver, and Local Brand of the Year – Bronze. Additionally, HNB was also presented with the SLIM Agile Brand of the Year (HNB Youth) – Gold award and Agile Brand of the Year (HNB Investment Plans) – Bronze award.
The bank’s resounding performance followed a meticulous evaluation that pitted HNB against the nation’s top-tier brands spanning banking, insurance, telecommunications, education, entertainment, real estate, FMCG, leisure, and logistics sectors.
“For generations, HNB served as a partner in progress to Sri Lankans from all walks of life,” said HNB Chief Operating Officer, Sanjay Wijemanne. “These accolades reflect the success of our strategic efforts to transform HNB into a customer-first, innovation-driven brand. They validate our focus on delivering unparalleled service experiences and empowering Sri Lankans with financial solutions tailored to their needs.”
HNB’s remarkable achievement stems from a deliberate strategy to reinvigorate its brand identity, ensuring every customer interaction radiates joy, vibrancy, and cutting-edge innovation.
HNB Head of Marketing, Upul Adikari, elaborated, “At HNB, we have redefined our brand to deliver cutting-edge innovation and meaningful engagement, empowering our customers to navigate the evolving financial landscape with confidence. Furthermore, products such as HNB Youth exemplify our focus on addressing the aspirations of younger audiences while sustaining our commitment to long-term financial growth.”
The Gold award for HNB Youth in the Agile Brand category powerfully signals the bank’s commitment to empowering the next generation. Meanwhile, the Bronze for HNB Investment Plans highlights the institution’s forward-thinking approach to securing customers’ financial futures.
As Sri Lanka’s largest private sector retail bank, HNB PLC continues to distinguish itself through a comprehensive network of 254 customer centers and over 800 Self Service Devices nationwide. The bank’s innovative approach to digital and in-branch services, coupled with its unwavering commitment to sustainability and corporate excellence, has consistently set it apart in the competitive banking landscape.
HNB is rated A (lka) by Fitch Ratings and was adjudged as “Sri Lanka’s Best Bank” and “Sri Lanka’s Best Bank for SMEs” by Euromoney Magazine in 2024. In addition, HNB was also recognized as the “Best Retail Bank in Sri Lanka” for the 14th occasion and “Best Automobile Financing for Asia Pacific” by the Asian Banker. HNB was ranked the Number 1 Company in Sri Lanka by Business Today in its Top 40 Businesses ranking for 2023-24. HNB was recognized as one of the Top 25 Corporates at the LMD Awards which was held honouring 25 most awarded Sri Lankan Corporates.
This latest recognition at the SLIM Brand Excellence Awards further cements HNB’s status as a trailblazing financial institution, consistently pushing boundaries and redefining banking excellence in Sri Lanka.
