Fonterra Brands Lanka secured five prestigious awards at the SLIM Brand Excellence Awards 2024, reaffirming its position as a leader in Sri Lanka’s dairy sector. Considered the pinnacle of recognition for marketing excellence in the country, the SLIM Brand Excellence Awards – organised by the Sri Lanka Institute of Marketing (SLIM) – spotlights creativity, innovation, and impact. The awards follow a rigorous evaluation process conducted by an independent panel of judges comprising leading industry experts, focusing on several factors including brand strategy, creativity, effectiveness, and overall market impact. Accordingly, Fonterra clinched two Gold Awards for Turnaround Brand of the Year, recognising the remarkable resurgence of Anlene and Anchor Newdale in overcoming challenges and delivering outstanding results.
In addition to these stellar wins, Fonterra earned two Bronze Awards. These were received by Anchor Newdale, which was recognised as Innovative Brand of the Year for its groundbreaking advancements in product development, packaging, and communications, and Ratthi 3-in-1, which was recognised as the Best New Entrant of the Year for its successful introduction to the market.
The company also took home a Merit Award for Anlene in the Global Brand of the Year category, which honours globally originated brands that achieve exceptional success in local markets.
These outstanding achievements reaffirm Fonterra’s dedication to its purpose of providing high-quality dairy nutrition for all Sri Lankans, while maintaining a sharp focus on brand excellence and consumer satisfaction. Through its strategic marketing efforts and innovative product offerings, the company continues to set new benchmarks for the industry, and remains focused on pushing boundaries to deliver exceptional value and quality to its customers.
