This International Men’s Day, Eva, Sri Lanka’s leading feminine hygiene brand, made history by celebrating the men who empower women. Launching the bold and heartfelt campaign #TellHim, Eva became the first feminine hygiene brand to honour men on this day. The campaign paid tribute to the quiet champions—fathers, brothers, husbands, friends, and colleagues—who support women to lead with confidence and break barriers.
Developed in partnership with the creative agency DEFY, the #TellHim campaign resonated deeply with audiences, amassing over half a million views across digital platforms in just days. Featuring real stories and heartfelt messaging, the initiative inspired thousands of comments, shares, and stories of gratitude, creating a nationwide conversation about shared empowerment.
Commenting on the success of the campaign, Lavanya Kathiresanathan, Assistant Brand Manager at Eva, stated, “Support often works quietly in the background, but its impact is profound. With #TellHim, we aimed to celebrate the men who uplift and empower, encouraging people to express gratitude and foster a culture of mutual respect.”
The campaign encouraged women to take a moment to acknowledge the men who have stood by them, helping spark positivity and inspiring others to do the same. People across Sri Lanka joined the movement by sharing their own stories of supportive men, proving that progress is a collective effort.
In sharing a similar sentiment, Selonica Perumal, Marketing Director at ICL Brands, commented, “Empowerment is a shared journey, and through #TellHim, we wanted to shine a light on the silent champions who make it possible for women to break barriers. This campaign is a testament to the power of gratitude and the transformative conversations it can spark.
Further emphasising on the campaign, the Chief Creative at DEFY, Mr. Dilshara Jayamanna stated, “Support often goes unspoken, but Eva set out to change that. With #TellHim, DEFY was thrilled to partner with the brand to spark appreciation for the men who stand by women and help foster a more empathetic, supportive culture for everyone”.
Eva’s initiative reflects the brand’s ongoing commitment to breaking taboos and fostering inclusive conversations. By taking this bold step, Eva once again set a precedent for innovation and advocacy in the feminine care category, reinforcing its position as a brand that challenges norms and inspires meaningful change.
Eva invites everyone to continue the conversation by sharing their stories using #TellHim. Together, let’s celebrate empowerment, gratitude, and the men who make a difference.
