Colombo, Sri Lanka, 30 October 2024: C. W. Mackie PLC, the industry leader and one of Sri Lanka’s iconic brands, Scan Jumbo Peanuts, has launched a significant CSR initiative aimed at empowering the farming families who form the backbone of its supply chain. “Scan Daru Diriya” focuses on enhancing the educational prospects of children from farmer families in Ethiliwewa, Wellawaya, by providing essential school supplies. This initiative seeks to bolster the academic achievements and overall well-being of these children, whose parents are integral to Sri Lanka’s peanut farming industry.
Mr. Mangala Perera, Executive Director of C. W. Mackie PLC, reaffirmed the company’s commitment to sustainable development and agricultural empowerment. “At C.W. Mackie PLC, our vision extends beyond business success. We are committed to producing locally for domestic demand, enhancing competitiveness in the global market through exports, and fostering growth within the agricultural sector. By eliminating middlemen, we ensure that farmers receive the best prices, allowing us to uplift the entire farming community. As the market leader with Scan Jumbo Peanut, we focus on supporting Farmer Producer Organisations and furthering the education of farmer families. This initiative is part of our broader commitment to creating a lasting, positive impact on the agricultural sector and society as a whole.”
The CSR initiative aligns with C. W. Mackie PLC’s longstanding tradition of supporting the communities involved in their supply chain, reinforcing its role as a responsible corporate entity in Sri Lanka. The company has made significant investments in the agricultural sector, including commissioning high tech snack manufacturing facilities in Horana. This state-of-the-art plant not only produces high-quality Jumbo Peanuts but also provides valuable employment opportunities for the local community by adding value to the national GDP.
With an impressive market share of over 70%, Scan Jumbo Peanuts is renowned for its quality, hygiene, and careful selection of large peanuts. Processed in a hygienic environment under the trusted Scan label, the peanuts are widely favoured by consumers of all ages across Sri Lanka, helping the brand maintain its market dominance.
W. Mackie PLC’s 124-year history is a testament to its resilience and innovation. Listed on the Colombo Stock Exchange, the company has diversified its operations across manufacturing, exporting, and importing, with the aim of improving the quality of life for its stakeholders. Its Scan Products Division, a key player in the FMCG sector, utilises hybrid vertical marketing and distribution channels to reach a wide array of consumers, from traditional and modern trade to the food service and institutional markets.
The company’s FMCG product portfolio includes beloved brands such as Sunquick, Scan Jumbo Peanuts, Scan Cassava Chips, Scan Branded Bottled Drinking Water, KVC products (processed fruit and vegetables), Kotagala Kahata, Delish and Star Brand Essences and Colourings. These brands have won the hearts of Sri Lankan consumers and are market leaders in their respective categories.
With its Scan Daru Diriya programme, the company is making a profound and lasting impact on the next generation of farmer families, proving that corporate responsibility goes hand in hand with business success.