Celebrating 22 years of legacy and innovation, Sadaharitha Plantations, Sri Lanka’s No 01 commercial forestry management company, has launched 15 new luxury fragrances under its flagship perfume brand, Sior Verde. This exclusive launch marks a significant milestone in the company’s journey, blending its rich legacy with a strategic business direction towards sustainable luxury perfume industry.
Sadaharitha, the pioneer in the commercial cultivation of agarwood (oud), teak, mahogany, sandalwood, etc is the trailblazer of green investments in Sri Lanka. The introduction of these 15 new fragrances further cements Sadaharitha’s position as the market leader, showcasing its fully integrated supply chain that stretches from seed to perfume. The new Sior Verde luxury perfume collection, crafted with the finest ingredients, responsibly sourced from around the world, and blended by master perfumers in France, embodies Sadaharitha’s commitment to quality, innovation, and sustainability.
The new range was launched amid a special ceremony recently at the OUD Galleria at One Galle Face Mall, attended by the company’s top management, including Chairman of the Sadaharitha Group, Mr Sathis Navarathna, and several other distinguished guests. The Sior Verde collection offers a diverse array of sensual fragrances, each carefully crafted to evoke a sense of luxury and sophistication. From the bold allure of “Oud Serene”, it opens with exotic notes of saffron, incense, coffee and oud. Welcoming and calming floral cheer “Elixir” the addictive notes of spicy, ceyloni cinnamon, lavender, musk and sandalwood. These 15 new perfumes are modern and ultimately a celebration of rich aromas.
Speaking on the occasion, Mr Navarathna remarked, “This is a historic moment for Sior Verde and Sadaharitha. These 15 new luxury perfume varieties will offer our customers an unparalleled sensory experience, blending world-class craftsmanship with the unique essence of Sri Lanka. As a company, we take pride in our ability to innovate and push boundaries, and this launch is yet another example of our commitment to excellence.”
Sior Verde’s new fragrances are not only an embodiment of luxury but also a reflection of Sadaharitha’s strategic vision for the future. With operations already established in the UK and Qatar, and plans to expand into other strategic global locations. Sior Verde is poised to become a significant player in the international fragrance market. This expansion is expected to contribute substantially to Sri Lanka’s foreign exchange earnings, underscoring the company’s increasingly important role as a valuable driver of economic growth.
As the global fragrance market continues to grow, it is projected to reach over USD 59.87 billion by the end of 2024, and achieve a CAGR of 3.01% from 2024 through 2028. Sior Verde’s new range is set to capture the attention of perfume lovers worldwide. The collection’s distinctive blends, which include notes of exotic spices, mesmerising florals, and the rich, unmistakable aroma of Sri Lankan Oud from Sadaharitha’s own plantations, offer a unique and indulgent experience that resonates with the brand’s ethos of sustainability and excellence.
Sadaharitha’s journey over the past 22 years has been marked by continuous innovation and a deep commitment to its core values. With over one million agarwood trees planted and a track record of delivering reliable green returns over Rs. 1.5 billion to investors, the company’s growing push into luxury perfumes is a natural extension of its success as the world’s leading grower and supplier of Sri Lankan Oud. Thus, leveraging its expertise in sustainable commercial forestry and its dedication to quality, Sadaharitha is setting new benchmarks in the perfume industry, while also reaffirming its position as a leader in green investments.