The 23rd iteration of the SLIM Brand Excellence Awards, themed “Excellence in Human Intelligence,” has been launched. This prestigious event continues its tradition of celebrating exceptional achievements in Sri Lankan marketing and brand narratives. The awards promote constructive rivalry among Sri Lankan marketers, highlighting SLIM’s commitment to marketing as a key economic force. The competition aids organisations in developing strategies that succeed in the marketplace and resonate with consumers.
Gayan Perera, President of SLIM, noted, “SLIM Brand Excellence evaluates the capabilities of Sri Lankan brand marketers working towards international standards. Our stringent evaluation process, including a comprehensive entry kit and jury presentations, ensures high-quality standards and transparency. We expect top brands from various sectors to showcase their compelling brand stories.” The awards feature 15 categories, including five primary and ten special award categories. Brands can enter multiple categories to highlight their diverse achievements.
Dr. Dilhan Jayatilleke, Vice President of SLIM, emphasised, “SLIM Brand Excellence is the most sought-after awards ceremony for marketers. Many brands and organisations have been recognised and have grown in stature through this platform. This year’s theme, ‘Excellence in Human Intelligence,’ underscores the creative work driven by human intelligence. We invite everyone to join us and showcase their human intelligence at work.” Assessment standards are based on Brand Intent, Brand Content, Brand Process, and Brand Performance, conceived by the late Prof. Uditha Liyanage. A distinguished panel of judges will evaluate all entrants, starting with written submissions.
Channa Jayasinghe, Project Chairman for SLIM Brand Excellence, remarked, “This year, we honour ‘Excellence in Human Intelligence,’ recognising innovation, creativity, and resilience of our contestants. Leveraging human intelligence is vital for driving growth, ensuring sustainability, and creating impactful brands. We will honor those who have successfully harnessed ‘Human Intelligence,’ elevating their brands through the Brand Excellence Awards 2024.”
Tharaka Ranwala, head of the Jury, said, “We celebrate brands that demonstrate deep consumer understanding, cultural diversity, ethical practices, and relentless innovation. Brand excellence honors these qualities.” The Brand Excellence Awards provide a robust platform for companies to showcase their achievements, enhancing their contributions to the marketing profession.