When you give your sales team the right tools to effectively and
efficiently manage clients and build a relationship with them, you
positively impact your bottom line. 1Stream’s smart CRM [2] is
specifically designed to do just that and has helped transform
organisations across various sectors in Southern Africa, which
understand the value of building meaningful connections with their
customers. Here’s how our smart CRM solution can help empower your sales
team:
1. Everything they need in one place
Sales teams are under continual pressure to do more, faster. An
effective CRM platform means all information related to clients and
sales is securely stored on one platform that can be easily accessed,
anywhere at any time. 1Stream’s innovative CRM platform removes the
guesswork for your sales team by utilising world-class technology to
manage customer experiences and drive sales from one centralised,
omnichannel platform, allowing your team to stay on top of the details.
It also acts as a safeguard for contact lists, sales activities and
opportunities, cutting out the risk of data being lost or no longer
being accessible if a member of the sales team leaves your organisation.
2. Know your customers – and know what they want
Over recent years, people have come to expect personalised service and
engagement with brands. When you add a personal touch, you show your
customers that they matter to you and that keeping them satisfied is a
core value of your business. Because our CRM platform gives your team a
complete overview of every engagement with your customer – whether that
is via a phone call, message, email or chat – the team can immediately
understand, resolve, meet – and even anticipate – a customer’s needs. It
also enables your sales team to communicate with clients on their
preferred platform. These meaningful connections are the cornerstone of
customer loyalty – and it is highly likely that these loyal customers
will recommend your company to colleagues, associates and friends,
helping to grow your customer base. Numerous studies show that retaining
customers is far more cost-effective than acquiring new ones – the
_Harvard Business Review_ puts these figures at anything between five
and 25 times cheaper. These customers are also more likely to try your
company’s new products and services – all translating into more sales
and an improved bottom line.
3. Get support from the whole organisation
The CRM doesn’t just empower your sales team, it ensures that every
staff member, from customer service to the receptionist, can access
customer information immediately to deliver next-level engagement. Any
time that a client-facing staff member engages with customers translates
into opportunities for sales. Having a centralised CRM means that all
team members – not just your dedicated sales staff – can immediately
know more about the customers they are interacting with and can maximise
every opportunity to cross or upsell and market new services. Equally
important, the CRM empowers your entire team to wow customers by
delivering an informed, personalised service without customers having to
repeat their requirements or concerns. The CRM enables organisations to
take an integrated collaborative approach where knowledge and resources
are shared rather than being split into silos.
4. Less time on admin, more time on selling
Some sales teams are resistant to utilising a CRM, fearing that it will
increase administrative tasks and merely become a matter of checking
boxes so that their manager can monitor them. With 1Stream’s CRM the
exact opposite is true. Because all information is maintained on one
easy-to-access intuitive platform, the sales team has immediate access
to data that is updated and correct, cutting down on time spent
cross-checking info and creating tasks from scratch. Much of the data is
automatically collected and collated empowering your team members to
focus on what they do best: sales.
5. Monitor and adjust approaches
Being able to measure a sales team’s efforts is imperative. It allows
you to see what is working, what isn’t and what needs to change. It also
allows managers to ensure team members are acknowledged and rewarded for
their efforts. The CRM keeps track of all sales activities, campaigns
and customer engagements and delivers thorough reports and overviews for
review. It helps you to understand your customer better and deliver a
targeted strategy and response so that your efforts are reflected in
your sales numbers.
An effective, efficient and intuitive CRM platform is the most important
tool for your sales team members to know and understand their customers,
to service and anticipate their needs – and most importantly, when it
comes to the bottom line, to help them close deals and keep customers
coming back for more.
To find out more about 1Stream’s smart CRM [2] and how it can empower
your sales team, contact sales@1stream.co.za
